Perschbacher Dermatology (“we,” “us” or “our”) provides this Privacy Policy (“Policy”) to explain what Personal Information we collect, why we collect it, how we use and disclose it, and the rights you have relating to your Personal Information.
Please read this Policy carefully before using our Services. If you do not agree with this Policy, please do not use our Services. By using our Services, which include any products associated with those Services, you agree to this Policy.
This Policy applies to information we may collect from you or that you may provide when you visit our websites (each, a “Site”) or use our services (together with the Sites, the “Services”), and to other information we may collect online or offline.
As used in this Policy, “Personal Information” means information that identifies, relates to, describes, or is reasonably capable of being associated with an individual. The definition of Personal Information varies from one jurisdiction to another. Personal Information does not include information that is publicly available, de-identified, or aggregated, or certain additional categories of information subject to other laws and regulations.
This Privacy Policy does not cover our use, collection, or disclosure of your protected health information under the Health Insurance Portability and Accountability Act (“HIPAA”). For information on how Perschbacher Dermatology may use and disclose your protected health information and how you can get access to such information, please see Perschbacher Dermatology’s Notice of Privacy Practices at Perschbacher Dermatology – MultiMed Clinic Website (yourstlderm.com)
Unless otherwise noted, this Policy applies to our activities in the twelve (12) months preceding the Effective Date, as well as our current practices.
Categories of Personal Information and Purposes for Collection
We may collect the following categories of Personal Information, depending on the context of the interaction:
Identifiers and personal records, including name, address, telephone number, online identifier, IP address, email address, social media account, or other similar identifiers.
Characteristics of legally protected classifications such as date of birth, age, and gender.
Internet or other electronic network activity information, including browsing history, search history, and information regarding your interactions with our Services.
We may collect the three categories above to provide you with our Services; communicate with you; process your transactions; personalize your user experience; deliver promotional or advertising content to you; assess and improve our Services; and comply with applicable laws and regulations.
Geolocation data, including geographic location, e.g., based on your device IP address. We may collect this information to facilitate your access to our Services, such as directions to our office or for other purposes.
In addition to the purposes described above, we may use and disclose any category of Personal Information we collect to respond to law enforcement requests, or as otherwise required or authorized by applicable law, court order, or governmental regulations; to protect our rights and interests and those of others; to resolve any disputes; to enforce our policies; and to evaluate or conduct a merger, sale, or other acquisition of some or all of our assets. We also reserve the right to use Personal Information we collect for any other purpose identified in an applicable privacy notice, or other agreement between you and us, or otherwise with your consent.
Sources of Personal Information
We may collect the categories of Personal Information described above from the following categories of sources:
- Directly from you. For example, if you submit information through a webform or during a customer service interaction.
- Created by us. For example, inferences about you.
- Automatically. For example, we may collect usage data and analytics when you visit our website.
Disclosure of Personal Information
We may disclose your Personal Information to our service providers and others to process your transactions or requests for Services; provide our Services; ensure the security and integrity of Personal Information; conduct promotional, advertising and marketing services; verify or maintain the quality or safety of our Services; comply with applicable laws and regulations; or detect or protect against malicious, deceptive, fraudulent, or illegal activity.
Retention
We may retain your Personal Information as necessary or permitted for the purposes of collection or as otherwise authorized by law. This generally means we retain it until the latter of the need to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was collected; necessarily protect or defend our rights or property; or as required or permitted to keep the Personal Information by applicable laws or regulations.
Cookies and Tracking Technologies
We may use first-party and third-party cookies and other tracking technologies, including web beacons and pixels, to collect and store information about your interactions with our Sites. This type of usage information may include the browser you are using, your IP address or other unique identifier, search terms, pages that you visit, click/touch, movement, scroll, and keystroke activity, and the time of the visit (collectively, “Website User Data”).
Cookies are small data files stored by your web browser on your device that enable a website or a third-party’s systems to recognize the device to capture and remember certain information about the device. Most web browsers accept cookies by default, but you may be able to adjust your browser settings to remove or reject cookies. Please note that blocking or disabling cookies may affect certain functionality on the Site or invalidate opt outs that use cookies to recognize devices that have opted out.
Cookies we may use and why.
- Essential Cookies
Cookie Type – Essential Necessary to provide products and services available through our Website. If you refuse them, it will impact your ability to access some of the Website’s functions and features. - Functional Cookies
Cookie Type – Performance Helps us enhance the performance and functionality of our Website, products and services, but are not necessary for your use. However, certain functions or features may become unavailable if you refuse them. - Analytics Cookies
Cookie Type – Analytical Collect information that is used to help us understand the use of our Website, products and services, the effectiveness of our marketing campaigns, or to help us customize our Website to enhance your experience. - Target Cookies
Cookie Type – Target Record your visit to our Website, the pages you have visited and the links you have followed, so we can recognize you as a prior visitor and track your activity on our Website and others you visit. These Cookies remain on your device for us to use during a next visit to our Website. In contrast to these “persistent” cookies, some cookies (“session cookies”) are deleted when your browsing session has ended.
We may use third-party technology tools in connection with your activity on certain pages of the Site. These permit us to control how Website User Data is collected by online tracking technologies. They also allow us to limit how certain types of Website User Data, such as details about your activity on our Site, may be transmitted to other parties.
We or other parties may collect personal information about your online activities over time and across different devices and online properties when you use certain pages on the Site. Our Sites are not designed to respond to “Do Not Track” signals received from browsers. We may use Google Analytics on certain pages to understand details about your use of such pages. For more information on how Google Analytics uses data it collects, visit: policies.google.com/technologies/partner-sites. To opt out of Google Analytics, visit: tools.google.com/dlpage/gaoptout. To adjust your Google advertising settings, visit: myadcenter.google.com.
Third-Party Sites, Services and Accounts
Our Services may contain links to other websites (“Linked Sites”). Perschbacher Dermatology is providing these links to you only as a convenience, and the inclusion of any link does not imply endorsement by Perschbacher Dermatology of the website or any association with its operators. Perschbacher Dermatology does not control nor take responsibility for the content of any Linked Sites, including without limitation any link contained in a Linked Site, or any changes or updates to a Linked Site.
You may be able to connect your Perschbacher Dermatology account to third-party accounts. By connecting your Perschbacher Dermatology account to any third-party account, you acknowledge and agree that you are consenting to the continuous release of information about you to others (in accordance with your privacy settings on those third-party sites). If you do not want information about you to be shared in this manner, do not use this feature.
Data Security
We implement a variety of commercially reasonable physical, technical, and administrative security measures to maintain the safety of your Personal Information from any loss, misuse, theft, unauthorized access, disclosure, destruction, or alteration. The transmission of information via the Internet is not completely secure, however, and we cannot guarantee the security of your Personal Information transmitted to or through the Services. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services.
Children Under the Age of 16
We do not knowingly collect, sell, or share Personal Information from children under 16. If you are under 16, do not use or provide any information on the Services or provide any information about yourself to Perschbacher Dermatology, including your name, address, telephone number, or email address. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us using the information below.
Text Messaging
With your consent, we will send you informational and transactional text messages and alerts on your mobile phone. You can also choose to receive messages via email or phone, if you prefer. If you expressly opt in, we may send you promotional and marketing text messages. We do not share your mobile phone number or your consent to SMS / texting with third parties seeking to market to you. For all texts, standard text messaging charges may apply. You may reply STOP at any time to cease marketing texts to which you previously consented.
Other State Privacy Rights
In some states, you may have other or additional privacy rights. If you are resident of one of the states below, please see the below sections on California and other state privacy rights to learn more.
International Users
Our Services are directed solely to residents of the U.S. If you access our Services from outside of the U.S., please be aware that Personal Information collected through the Services may be transferred to, processed, stored, and used in the U.S. Data protection laws in the U.S. may be different from those of your country of residence. Your use of the Services or provision of any Personal Information to us constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in the U.S. as set forth in this Policy.
Modifications of Privacy Policy
We reserve the right to modify or amend this Policy at any time. All changes will be effective immediately upon posting. Each version of our Policy will be prominently marked with an effective date. Your continued use of our Services after the effective date of this Policy (as modified from time to time) indicates your agreement to the terms hereof. If you disagree with any of the terms, please do not use our Services. Perschbacher Dermatology will otherwise notify you of material changes to our Policy as appropriate.
How to Contact Us
If there are any questions regarding this Policy you may contact us using the information below. Patricia Perschbacher, MD at patty.perschbacher@perderm.com or www.yourstlderm.com.
California Privacy Rights
Right to Know. California residents have the right to obtain more details about the Personal Information collected about them, including:
- The categories of Personal Information we have collected about you, including: The categories of sources from which the Personal Information was collected;
- The business or commercial purposes for collecting, selling, or sharing Personal Information;
- The categories of recipients to which Personal Information is disclosed;
- The categories of Personal Information that we sold or shared, and for each category identified, the categories of third parties to which we sold or shared that particular category of Personal Information;
- The categories of Personal Information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of Personal Information; and
The specific pieces of Personal Information we have collected about you.
Right to Opt Out of Sales and Sharing of Personal Information. We do not “sell” Personal Information or “share” it for cross-context behavioral advertising, as those terms are defined under the CCPA.
Right to Delete Personal Information. California residents have the right to request that we delete Personal Information collected from them, subject to certain exceptions.
Right to Correct Inaccurate Information. California residents have the right to request that we correct inaccurate Personal Information we maintain about them.
Right to Limit Use and Disclosure of Sensitive Personal Information. We do not use or disclose Sensitive Personal Information for purposes to which the right to limit use and disclosure applies under the CCPA.
Right to Non-Discrimination for the Exercise of Privacy Rights. If you choose to exercise any of the privacy rights under the CCPA, you also have the right not to receive discriminatory treatment from us.
Notice of Financial Incentive. Some of our practices may offer rewards program. When you sign up for one of these programs, we typically request your name and contact information. Under the CCPA these rewards programs may be considered a financial incentive. The value of your personal information to us is related to the value of the rewards or other benefits that you obtain, less the expenses related to offering those benefits to program participants. For more information, please visit the terms and conditions of such program on the website of the brand with which you are interacting.
To make a request or report a problem pursuant to this section, contact Privacy Officer Dr. Patty Perschbacher.
Other State Privacy Rights
Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Minnesota, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:
- Confirm whether we process their personal information.
- Access and delete certain personal information.
- Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose (excluding Iowa and Utah).
- Data portability.
- Opt-out of personal data processing for: targeted advertising (excluding Iowa); ales; or profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
- Either limit (opt-out of) or require consent to process sensitive personal data.
The exact scope of these rights may vary by state. To exercise any of these rights, or to appeal a decision regarding a consumer rights request please contact Dr. Patricia Perschbacher.